The Hotel L’Orologio overlooks Santa Maria Novella, one of the most beautiful and ancient squares of Florence, Italy, in the true centre of town and just a few minutes from the Duomo and Ponte Vecchio. An elegant and contemporary 4-star hotel, with a themed décor inspired by the magical world of Haute Horlogerie. Each floor of the hotel is a homage to a maison of luxurious wristwatches: Rolex, Vacheron – Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches. With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. In the lounge bar on the ground floor, you can stop for a drink or a light meal at all hours of the day. Complete with meeting room and fitness area, Hotel L’Orologio is the ideal location for a business clientele, being refined and exacting, and for those seeking something unique. The 55 rooms are dedicated to collectible models, with original paintings on the walls depicting them. The rooms welcome guests into an elegant and comfortable atmosphere, with wooden flooring and mahogany furniture upholstered in leather, prestigious fabrics and velvet combined with hi-tech amenities. Each bathroom is made entirely from marble with mahogany details and offers luxurious amenities including fragrances by Officina Profumo Farmaceutica di Santa Maria Novella and personalised bathrobes in Egyptian cotton. The Santa Felicita Apartments overlook the iconic Ponte Vecchio, the beating heart of Florence’s historic centre. Located on the top floors of a historic building, equipped with a lift, they were completely renovated at the end of 2021. Wooden floors and fine furnishings create a warm and elegant atmosphere. The choice of this solution guarantees privacy and a unique starting point for visiting the city, without sacrificing the services provided by the hotel, which is only 15 minutes walking away. Located in Piazza Santa Felicita, apartments are within walking distance from Ponte Vecchio, the Duomo, Palazzo Pitti and all the points of interest in the historic centre. On the ground floor of the hotel is the L’O Bar, where you can stop for a coffee, a drink or a quick snack. A bistro with intimate and suffused lighting is characterised by its large central mahogany bar and comfortable sitting areas with armchairs and wooden coffee tables. L’O offers a refined menu with a wide selection of hot and cold beverages, cocktails and light sweet and savoury dishes, created with products of excellence in Italian and especially Tuscan cuisine. There is also live music throughout certain periods of the year. On the fourth floor of the hotel is the special breakfast room with large windows overlooking the Church of Santa Maria Novella. Offering a continental buffet and American breakfast, with a selection rich with fresh organic produce. The main attractions of the city of Florence and the historic centre can be reached within a few minutes’ walk from the Hotel L’Orologio, whilst the Basilica of Santa Maria Novella and Santa Maria Novella train station are within 300 metres. Palazzo Strozzi, the Duomo (Cathedral) and the Ponte Vecchio can be reached in less than ten minutes’ walk.